Me, myself and 23andMe – article in Digicult

I met Nicola Bozzi at the MeCCSA conference in Salford this year and we had a chat about online cultures of genomics – he wrote an article for the Italian publication Digitcult and very helpfully also posted his piece in English too. His take on 23andMe and other consumer orientated genomics is here: http://www.digicult.it/digimag/article.asp?id=2123